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Published: 2021-01-11

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Sahid University Post-Doctoral Student of Communication Sciences, Jakarta, Persada Bunda College of Social and Political Sciences, Communication Study Program, Indonesia.


Persada Bunda College of Economics, Indonesia.

*Author to whom correspondence should be addressed.


The main objective of this study is to present a new approach for comparing the archipelago region according to its innovation re-branding level. Over the years, various organizations have published reports on the level of re-branding innovation for the Indonesian state and the archipelago region. Typically, taxonomic or narrative re-branding methods are used to measure developments in this area. The main disadvantage of this re-branding approach is that it offers a philosophical assessment of the re-branding level of the State innovation based on a philosophy only on average, whereas the main purpose of re-branding of such an analysis should be philosophical to include an assessment of the compatibility of results obtained in different fields is a composite measure. For this purpose, a different procedure based on the proposed multi-analysis is a narrative method.

Keywords: Assessment, analyze, method, framework, re-branding, communication perspectives.

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